Paid media | Clouvo
Google & Meta specialists

Ads that pay their way back.

We run aggressive, tightly tracked Google and Meta campaigns built around one number: booked revenue. Strategy, creative, landing pages and tracking, all managed for you and optimised relentlessly toward what converts.

Google Ads Meta Ads Tracked to revenue
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Paid media is also built into every Growth package. This page is for businesses that want ads run as a focused, standalone service.

WHY MOST AD BUDGETS UNDERPERFORM

Spending on ads is easy. Making them pay is not.

Clicks are simple to buy and simple to waste. The difference between budget that disappears and budget that returns is strategy, tracking and constant optimisation, which is exactly where we focus.

Clicks, not customers

Traffic goes up, but few of those clicks ever turn into real, booked enquiries.

No clear tracking

Without proper conversion tracking, it's impossible to know which ads actually work.

Weak landing pages

Great ads sending people to a poor page waste the click at the last step.

Set and forgotten

Campaigns left to run untouched quietly drift, spending more for less over time.

OUR TWO CORE CHANNELS

Google and Meta, working together

Google captures people already searching for what you offer. Meta creates and re-engages demand. Run together, they cover the full journey from first spark of interest to booked customer.

Google Ads
Capture high-intent demand

When someone searches for your service, we make sure you're there with the right message and a page built to convert. This is demand that already exists, captured at the moment of intent.

Search & Performance Max campaigns Keyword & competitor research Call & form conversion tracking Local & national targeting
Search intent, capturedIllustrative
Search
"emergency plumber near me"
Your ad, top of page
Booked in 2 clicks
Intent
High
Cost per lead
Falling
Meta Ads
Create & re-engage demand

On Facebook and Instagram we put scroll-stopping creative in front of the right audiences, then retarget everyone who showed interest, so you stay front of mind until they're ready to act.

Audience research & targeting Scroll-stopping video & static creative Retargeting & lookalike audiences Lead & conversion campaigns
Demand, created & recapturedIllustrative
Seen your ad while scrolling
Retargeted with an offer
Converted into an enquiry
Reach
Scaling
Retargeting
Always on

Also run TikTok, YouTube or other channels? We add them where they fit your audience. Ask us on a call.

BEYOND THE CLICK

The work that makes the ads pay

Buying the click is the easy part. These are the pieces that turn spend into booked revenue, all included and managed for you.

Campaign strategy

Clear structure, targeting and budgets mapped to your goals and the enquiries worth most to you.

Creative production

Video and static ad creative designed to stop the scroll and earn the click.

Landing pages

Dedicated, fast pages built to convert the traffic your ads send, not just receive it.

Conversion tracking

Every call, form and booking tracked, so we optimise to real results, not guesswork.

A/B testing & retargeting

Constant testing of creative and audiences, plus retargeting to recapture warm interest.

Reporting & optimisation

Clear monthly reporting on cost per lead and ROI, with hands-on optimisation every week.

HOW WE RUN IT

A tight loop, run every week

Set up properly, then improved continuously. Paid media rewards the teams who never stop testing.

1

Audit & plan

We review your goals, market and any existing accounts, then map the strategy.

2

Build & track

We create campaigns, creative and landing pages, and wire up conversion tracking.

3

Launch

Campaigns go live across Google and Meta, with budgets pointed at your best opportunities.

4

Optimise & scale

We test, cut what doesn't work and scale what does, reporting on results each month.

MANAGEMENT PLANS

Simple monthly management, ad spend separate

These fees cover strategy, creative, build and management. Your ad budget is paid directly to Google and Meta, so you keep full ownership and transparency.

Launch

Get one channel live and converting. Ideal for getting started with paid.

£499/mo
excl. VAT · management · ad spend separate
Book a strategy call
1 channel (Google or Meta) Campaign strategy & setup Conversion tracking Ad creative production 2 landing pages Monthly reporting
Most popular
Scale

Both channels, working together with creative and testing.

£899/mo
excl. VAT · management · ad spend separate
Book a strategy call
Everything in Launch, plus: Google + Meta together Enhanced ad creative production Up to 4 landing pages A/B testing & retargeting Fortnightly optimisation calls
Dominate

Aggressive, multi-channel scaling for higher budgets.

from£1,499/mo
excl. VAT · management · ad spend separate
Book a strategy call
Everything in Scale, plus: Add TikTok / YouTube channels High-volume creative testing Unlimited landing pages Weekly strategy & priority support
You keep control of your ad spend

Ad budgets are paid directly to Google and Meta from your own accounts. We recommend a minimum spend to give campaigns room to work, and we'll advise the right level on your call.

Prices are indicative starting points and exclude VAT and ad spend. Want ads bundled with website, SEO and social? See Clouvo Growth.

QUESTIONS, ANSWERED

Paid Media FAQ

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Let's turn ad spend into booked revenue

Book a free strategy call. We'll review your goals and show exactly how we'd run Google and Meta for you.

Book a strategy call Message on WhatsApp
START THE CONVERSATION

Tell us about your goals

A few quick questions so we can prepare a plan for your call. No pressure, no obligation.

Thanks, we've got it

We'll review your details and be in touch within one business day to arrange your call.

We'll only use your details to prepare for your call. No spam, ever.